Figg’s Ordinary, the gluten-free bakery and cafe on S. Cross Street in Chestertown, is one of 31 recipients to receive the national HartBeat of Main Street award under a program created by Main Street America and The Hartford.
Figg’s Ordinary received a $15,000 grant. Grants of $5,000 to $15,000 were awarded.
“All of us at Figg’s Ordinary are thrilled and honored to receive this grant,” remarked Ingrid Hansen, chef/owner. “We will continue the hard work of preparing delicious and nutritious baked goods to the Chestertown community of which we are proud to be a part.”
According to an announcement from Main Street America, the awards were given to “brick-and-mortar small businesses in older, historic downtown commercial districts across the country to help them respond to the COVID-19 pandemic.”
“As small businesses continue to face enormous challenges in the wake of COVID-19, they need our support now more than ever,” said Main Street America’s President and CEO Patrice Frey in the announcement. “We are proud to partner with The Hartford to help small business owners address these challenges and support the resilience of the commercial districts that make our communities thrive.”
“These HartBeat of Main Street grants are extremely competitive, and we were thrilled to hear Figg’s Ordinary was a top award winner,” Main Street Chestertown executive director Kay MacIntosh stated in the announcement. “Ingrid is a hard-working entrepreneur who is passionate about her product and committed to the community.”
Hansen explained that MacIntosh had alerted her to the grant opportunity.
“The national Main Street organization has done this for several years and was very well organized,” Hansen said. She was able to study past successful applicants and had access to application tools.
The grant funds will be used to help to grow Hansen’s wholesale operations.
“Our mission to produce delicious and nutritious gluten-free meals and snacks,” Hansen continued. She describes a diverse clientele, but all are focused on “eating clean.”
“Our customers range from persons seeking a gluten-free diet to those pursuing keto and paleo diets, or just older citizens with a more limited diet,” Hansen said. “They want to be confident what they eat won’t make them sick.”
“We try to offer nutritious, creative food,” Hansen continued. “We take advantage of local produce and cheeses to prepare our salads and soups.”
Main Street Chestertown is part of the 40-year-old National Main Street Center, a subsidiary of the National Trust for Historic Preservation working to revitalize historic commercial districts.
To learn more visit, visit mainstreet.org and mainstreetchestertown.org.